Bigen launches brand new colour range for dark and textured hair!

Here at Bigen we’re excited to announce the launch of our latest range of hair dye products right here in the UK - Bigen Gentle Cream. The range offers a gentle and less-damaging hair dye option for those with dark and textured hair looking for comprehensive coverage for greys.

Our Bigen Gentle Cream colours are designed with textured, curly and coiled hair in mind, whilst also being suitable for those who have used relaxers. Available in four colours, Jet Black (1JB), Ash Black (2AB), Natural Black (2BL) and Natural Brown (4BR), Bigen Gentle Cream is priced at £3.49 during its exclusive UK launch, before increasing to £4.49.

As a demi-permanent hair dye, Bigen Gentle Cream offers long lasting colour like permanent hair dye, whilst offering little to no damage to the hair, like semi-permanent hair colour. Bigen Gentle Cream uses just 2% peroxide in the oxidant of the product resulting in less damage for those looking to cover their grey hair, and does not contain ammonia meaning you avoid any of those harsh smells.

Made from 88% natural ingredients, including hydrating olive oil extract, and with fuss and waste-free application with its easy-to-mix product and non-drip formula, those looking for grey coverage can achieve the desired results in just 20 minutes.

Shotta Nitta, Managing Director, at Bigen said: “We’re thrilled to announce the launch of Bigen Gentle Cream to the UK market. There aren’t many hair dye options for those with both dark and specifically curly and textured hair out there on the market when it comes to comprehensive grey coverage that causes less damage to hair – and we wanted to address that.

“It was important for us to ensure our formulas provided the excellent coverage of permanent hair dye but were also far more gentle than other brands through using a higher percentage of natural ingredients and avoiding harmful levels of peroxide and ammonia. We’re excited to release this in the UK market and offer something new, caring for hair with a gentle touch.”